CU and VT Cosmetics Launch Mini ‘COLOR REEDLESHOT’ Line with Exclusive Discount

Compact Skincare Solutions Hit Convenience Stores

BGF Retail’s CU has partnered with VT Cosmetics
to exclusively launch mini versions of their premium ‘COLOR REEDLESHOT’ sheet mask line
in Korean convenience stores.

Three Targeted Formulas

The lineup features three variants:

• COLOR REEDLESHOT [Cica Green] – Skin soothing
• COLOR REEDLESHOT [Vita Yellow] – Brightening care
• COLOR REEDLESHOT [Moisture Blue] – Hydration boost

Each contains cica reedles (14x thinner than pores) that gently deliver active ingredients.

Convenience-Exclusive Features

The mini versions offer:

• 30-count airless containers (vs. 100-sheet originals)
• Hygienic portion control
• ₩1,000 discount throughout June

Expanding the Beauty Platform

BGF Retail’s MD Choi Min-ji stated:
“We’re responding to growing demand for affordable yet functional cosmetics during economic challenges.
Our convenience stores aim to be accessible beauty platforms offering trend-driven products.”

The launch coincides with three new ‘Skin Pack’ variants
designed to prep skin for makeup with cooling and moisturizing effects.

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