Amorepacific Launches Daiso-Exclusive Men’s Grooming Brand ‘Prep by B.READY’

Essential Styling Solutions for Young Men

Amorepacific has unveiled its new men’s styling brand, Prep by B.READY,
exclusively for Daiso’s offline stores and online mall.

The brand targets men in their 20s and 30s who are new to grooming,
offering simple yet effective solutions to boost everyday confidence.

Two Key Product Lines

The launch introduces six products across two lines:
the Hy-caffeine Skincare Line and the Health Tone Makeup Line.

Hy-caffeine Skincare Line

• Features the brand’s proprietary Hy-caffeine™ complex (hyaluronic acid + caffeine) for deep hydration and elasticity.
• Includes an All-in-One Lotion with adenosine for wrinkle care and an Oil-Control Lotion with centella asiatica to regulate sebum.
• A Cypress Toner soothes post-shave sensitivity with high-content cypress water.

Health Tone Makeup Line

• The Cover Lotion naturally conceals blemishes and redness while offering SPF30/PA++ protection.
• A pH-reactive Lip Balm enhances natural lip tone, available in moisturizing and matte finishes.

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