MISSHA Unveils New Layering Fit Pine Phytomucin™ BB Cream and Cushion in Collaboration with Director Pi

K-Beauty Brand Strengthens Base Makeup Line with Innovative Formula

MISSHA, a leading K-beauty brand under Able C&C, has launched two new additions to its Layering Fit base makeup line:
the Pine Phytomucin™ Serum BB Cream and Cushion. Developed in partnership with renowned beauty creator Director Pi (with 1.04 million YouTube subscribers),
these products mark the brand’s third collaboration with influencers.

Innovative Formula with Skin Care Benefits

The highlight of the new collection is Pine Phytomucin™,
a proprietary blend extracted from Sancheong pine leaves in Korea’s Gyeongnam region.

This complex combines soothing compounds with plant-derived mucins to strengthen the skin barrier while providing makeup coverage.

The Serum BB Cream features a lightweight, low-viscosity texture that seamlessly blends with one drop,
while its specially designed dropper ensures precise application.

The Cushion offers a cooling hydration effect and luminous finish, with a fine mesh system preventing caking.

Teletubbies Limited Edition Launch

To celebrate the launch, MISSHA introduces special edition sets featuring the beloved Teletubbies characters,
complete with keyrings, puffs, stickers, and pouches.

These limited-quantity sets will be available with a 15% discount upon release.

“These products elevate our Layering Fit line with Director Pi’s expertise,” said a representative from Able C&C.
“We’re reinforcing MISSHA’s position as the BB cream specialist through next-generation formulas that balance skincare and makeup.”

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