MISSHA Launches ‘Glow Skin Tinted Tone-Up Sun’ with Unique ‘Cool Purple Pink’ Glow

Collaboration with Beauty Creator Hoonion Enhances Base Makeup Line

MISSHA, a cosmetics brand under global beauty company Able C&C,
has unveiled its new Glow Skin Tinted Tone-Up Sun,
developed in collaboration with beauty creator Hoonion.

The product features a distinct cool purple-pink tone
designed to brighten the skin with a natural, radiant finish.

Influencer-Driven Innovation

The new tone-up sunscreen combines MISSHA’s advanced sun care technology,
backed by 20 million cumulative sales,
with Hoonion’s expertise as a longtime user of MISSHA’s cult-favorite Glow Skin Balm.

Hoonion contributed to every stage of development,
from formula selection to testing,
ensuring the product meets modern beauty standards.

Key Features

• Cool Purple-Pink Glow: Adapts to all skin tones for a luminous, even finish.
• SPF50+/PA++++: Strong UV protection with long-wear durability.
• Hydration & Radiance: Infused with Glow Skin Balm’s moisturizing and brightening benefits.
• Magnet-Fitting Powder Technology: Ensures smudge-free wear for up to 30 hours.

Special Promotions

From May 7–9, the product will debut with up to 47% off on Able C&C Shop and Musinsa.

Hoonion will also host a live commerce session on May 7 at 7 PM KST
to share behind-the-scenes insights and application tips.

Able C&C’s Marketing Director remarked,
“This launch has been highly anticipated by MISSHA’s loyal customers and Hoonion’s followers.
We’ll continue listening to our audience to deliver relatable, innovative products.”