LG Household & Health Care Launches ‘LG Pra.L Super Foam Galvanic Booster’ to Expand Beauty Tech Business

LG Acquires Premium Beauty Device Brand ‘Pra.L’ from LG Electronics

LG Household & Health Care has acquired ‘LG Pra.L,’
a premium beauty device brand from LG Electronics,
marking a significant step in expanding its beauty tech business.

The company announced the launch of its new home beauty device,
the ‘LG Pra.L Super Foam Galvanic Booster,’ alongside a lineup of cosmetics designed for device compatibility.

© LG H&H Co., Ltd.

Compact and Affordable: The Super Foam Galvanic Booster

The Super Foam Galvanic Booster features a compact design,
measuring 9.5cm in length and weighing just 47g,
making it portable and easy to use.

Priced affordably at around KRW 100,000 (~$72),
it aims to attract first-time beauty device users.

The device utilizes galvanic technology,
which enhances skin penetration of cosmetic ingredients using microcurrents (250μA).

It also includes a 630nm LED to support collagen production
and delivers 8,500 vibrations per minute for a firming massage effect.

Introducing GLASSLIKE: Device-Compatible Skincare

Alongside the device, LG launched the ‘GLASSLIKE’ skincare line,
consisting of three products targeting wrinkles, lip dryness, pigmentation, and elasticity.

These products contain ionized active ingredients like vitamin C and bakuchiol,
which improve absorption when used with the Galvanic Booster.

• Triple Power Wrinkle Spot: Targets fine lines around the eyes and mouth.
• Moisture Plumping Vita Lip Serum: Hydrates and plumps lips.
• Vita Glow Ampoule Serum: Contains high-concentration vitamin C derivatives and 5% niacinamide for brightening.

Building a Beauty Intelligence Ecosystem

With the acquisition of Pra.L, LG Household & Health Care plans
to integrate its cosmetics R&D expertise with beauty devices,
creating an advanced skincare ecosystem combining cosmetics, devices, and AI.

A company representative stated,
“LG Pra.L will redefine beauty devices with cutting-edge technology, offering professional-level skincare at home.”

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