HOLIKA HOLIKA Launches New ‘Sunday Morning Shine’ Collection for My Fave Piece Eye Shadow
Inspired by Sunlit Mornings, 7 Dreamy Shades Offer Versatile Beauty
K-beauty brand HOLIKA HOLIKA has unveiled its latest collection, “Sunday Morning Shine,”
for the popular My Fave Piece Eye Shadow line.
Inspired by the soft sunlight filtering through windows on a Sunday morning,
the collection features seven ethereal shades that add natural radiance to the eyes.
Key Features:
- Early Shine: A translucent peachy-white shade perfect for brightening the center of eyelids
- Sugar Cloud: A sweet pale pink that doubles as blush
- Juicy Morning: A fresh apricot tone for eyes and cheeks
- Fantastic: A unique Fanta-inspired shimmer for highlight effects
Special Highlights:
The collection introduces a new “Shimmer Pop” texture
in two shades (Lazy Dew and Blush Days), offering refined pearl finishes.
Brand Collaboration:
Actress Choi Yoon-ji, HOLIKA HOLIKA’s model, stars in the campaign visuals,
embodying the collection’s warm, sunlit aesthetic.
Known for her recent drama roles,
Choi showcases versatile eye looks using the new shades.
“This collection captures the soft warmth of morning sunlight
through innovative textures and exclusive Olive Young colors,”
stated a HOLIKA HOLIKA representative.
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