K-Beauty Brand A’pieu Relaunches ‘Juicy Pang Pastel Blusher’ for Summer

Vibrant, Long-Lasting Cheek Colors with Lightweight Formula

Global beauty company Able C&C has announced
the relaunch of its A’pieu Juicy Pang Pastel Blusher on June 25th,
featuring nine refreshed shades in new packaging.

The blusher line now includes two additional colors
—’Ribbon Cotton’ (rosy pink) and ‘Mist Cotton’ (soft lavender)
—enhancing its range to nine flattering options.

© Able C&C

Key Features

• Juicy, translucent finish: Mimics the look of fruit-stained cheeks with buildable, non-caking pigments
• Featherlight texture: Ultra-fine powder blends seamlessly for natural-looking color
• Heat-resistant formula: Contains cotton extract to soothe skin and sebum-control powder for extended wear
• Ergonomic packaging: Compact oval case with soft pink accents improves grip while maintaining the line’s playful aesthetic

NCT’s Jeno Stars in New Campaign

To celebrate the relaunch, A’pieu released new promotional images featuring NCT member Jeno.

The visuals highlight the blusher’s subtle color payoff against pastel backdrops,
complementing Jeno’s fresh, youthful charm.

The campaign reinforces A’pieu’s positioning as a Gen Z-focused color cosmetics brand.

© Able C&C

Brand Statement

“We’ll continue strengthening A’pieu’s unique identity
through innovative makeup lines and digital-first content,
both in Korea and global markets.”
— Jo Ye-seo, Marketing Director, Able C&C

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