Reveauty TeamANUA Launches ‘Catechin Calming Pad’ Co-Developed with Cheongdam Makeup Artists
Cruelty-Free Brand ANUA Introduces Cooling ‘Makeup-Friendly’ Pads with Proven Results
K-Beauty brand ANUA has unveiled its new 8 Hyaluronic Acid Catechin Calming Pad,
developed in collaboration with top Cheongdam-dong makeup artists.
The product addresses makeup longevity by reducing skin heat and puffiness
—key concerns identified through in-depth interviews with 50 artists across 30 luxury salons.
© ANUA
Key Highlights:
- Innovation
- Inspired by traditional green tea packs used in salons,
the pad offers at-home convenience with clinically proven cooling effects
(8.1°C reduction in skin temperature).
- Inspired by traditional green tea packs used in salons,
- Expert-Backed
- Developed with makeup directors Lee Hye-jin and Kang In-ju,
incorporating decades of field expertise for quick skin prep.
- Developed with makeup directors Lee Hye-jin and Kang In-ju,
- Viral Prelaunch
- Gained traction through ANUA’s prelaunch campaign,
endorsed by K-pop idols and actresses.
- Gained traction through ANUA’s prelaunch campaign,
© ANUA
Product Benefits:
The pads contain catechin and caffeine from green tea to combat summer-induced puffiness,
with sustained cooling throughout makeup application.
Clinical tests also confirmed improved facial swelling.
“After 10+ years of using green tea packs professionally, these pads are a game-changer,”
shared the collaborating artists.
ANUA emphasizes gratitude for the positive reception
and pledges customer-centric innovation.
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