LANEIGE Teams Up with ‘GGAMJA’ for Limited-Edition Summer Skincare

Cooling Skincare Meets Adorable Canine Charm

Global K-beauty brand LANEIGE, under Amorepacific,
has launched a seasonal collaboration with the wildly popular dog emoji character ‘GGAMJA’.

Known for its cute expressions and harmless charm,
GGAMJA has become a beloved icon, now gracing LANEIGE’s summer-limited skincare trio.

© LANEIGE

Three Must-Have Summer Essentials

The collection features cooling,
hydrating products designed to combat heat and humidity:

1. LANEIGE Gel Cream Skin

This innovative formula blends micro-divided gel cream with toner
for an instant cooling effect, lowering skin temperature by 4.9°C upon application.

Enriched with zinc, it also balances oil and moisture levels.

2. Water Bank Gel Cream

A lightweight gel with -6.3°C instant cooling and 48-hour hydration,
infused with betaine and blue hyaluronic acid to soothe and strengthen the skin barrier.

3. Water Bank Sun Cream

A moisturizing UV shield with triple protection against sun, heat, and pollution.
It reduces skin temperature by 4.5°C instantly while preventing white cast.

 

Campaign and Availability

LANEIGE’s summer campaign,
“Enjoy Cool Summer! With LANEIGE and GGAMJA, even heat waves aren’t scary!”,
includes playful content showcasing GGAMJA enjoying the products.

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