LANEIGE Unveils New ‘Neo Cushion MEWY’ : Hydration Meets Flawless Coverage

The Latest Addition to the Neo Cushion Line Delivers Moisture and a Porcelain-Like Finish

LANEIGE, AMOREPACIFIC’s global beauty brand, has launched its newest innovation—the ‘Neo Cushion MEWY’.
Designed to expand the beloved Neo Cushion line, this product offers a lightweight yet smooth coverage
while deeply hydrating the skin for a dewy, healthy glow.

 

Key Features of LANEIGE Neo Cushion Mué

Reflecting the growing global trend of favoring transparent, porcelain-like skin,
the Neo Cushion MEWY is infused with 89% skincare essence, delivering instant and lasting moisture.

Its Water Lock System helps prevent moisture evaporation,
ensuring long-lasting hydration without dryness throughout the day.

In a two-week user test, 93.54% of participants reported their skin appeared smoother and softer,
while 90.32% experienced no inner dryness compared to before use.

Thoughtful Design for Seamless Application

The cushion features breathable, lightweight powder and a sleek, mirror-like compact for easy touch-ups.
A specially designed puff ensures even application, conforming to facial curves, including delicate under-eye areas.

Star-Powered Campaign with BTS’s Jin

LANEIGE has launched its campaign for Neo Cushion MEWY with global ambassador BTS’s Jin.

Titled “Your Only MEWY Cushion for Smooth and Hydrated Skin”,
the campaign highlights the product’s unique benefits through sleek and modern visuals.

Jin personally praised the cushion in an interview, calling it “the only cushion that improves skin with wear.”
The full campaign video is available on LANEIGE’s official social media channels.