ANUA Launches ‘Catechin Calming Pad’ Co-Developed with Cheongdam Makeup Artists

Cruelty-Free Brand ANUA Introduces Cooling ‘Makeup-Friendly’ Pads with Proven Results

K-Beauty brand ANUA has unveiled its new 8 Hyaluronic Acid Catechin Calming Pad,
developed in collaboration with top Cheongdam-dong makeup artists.

The product addresses makeup longevity by reducing skin heat and puffiness
—key concerns identified through in-depth interviews with 50 artists across 30 luxury salons.

© ANUA

Key Highlights:

• Innovation
  • Inspired by traditional green tea packs used in salons,
    the pad offers at-home convenience with clinically proven cooling effects
    (8.1°C reduction in skin temperature).
• Expert-Backed
  • Developed with makeup directors Lee Hye-jin and Kang In-ju,
    incorporating decades of field expertise for quick skin prep.
• Viral Prelaunch
  • Gained traction through ANUA’s prelaunch campaign,
    endorsed by K-pop idols and actresses.

© ANUA

Product Benefits:

The pads contain catechin and caffeine from green tea to combat summer-induced puffiness,
with sustained cooling throughout makeup application.

Clinical tests also confirmed improved facial swelling.

“After 10+ years of using green tea packs professionally, these pads are a game-changer,”
shared the collaborating artists.

ANUA emphasizes gratitude for the positive reception
and pledges customer-centric innovation.

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